How can you be confident that each consumer who applies for a special offer or promotion is actually a current student? Nearly half of all students retain their college email address long after they graduate or leave school.
If the only proof of enrollment you require is a .edu address or your customers’ word, your promotion is exposed to abuse and you’re wasting resources on the wrong applicant. Successfully reaching college students with discounts and other offers can help companies increase brand awareness, and transform young consumers entering the marketplace into lifelong, loyal customers. Therefore, verifying student status is crucial to protecting your student offers from misuse.